Cult.Fit CultFit X HRX Campaign

Campaign Overview

Campaign Objective

To create awareness about Cult Fit’s beginner-friendly program called Kickstart with HRX. It’s a beginner-friendly, at-home fitness program and the objective of the campaign is to get people to register for this.

We collaborated with 10 fitness influencers to share their experiences & workout stories with Cultfit’s HRX program

  • The influencers worked on Reel & video stories to create awareness about “Kickstart with HRX”, further redirecting their audience to the program

  • 10 Influencers worked on video stories with swipe up leading to the landing page, while 9 influencers worked on reel content highlighting the program benefits

Ideation

Count Up Animation
0 Total Shares
000 Total Likes
000 Total Views
000 Total Impressions

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