
Cult.Fit CultFit X HRX Campaign
Campaign Overview
Campaign Objective
To create awareness about Cult Fit’s beginner-friendly program called Kickstart with HRX. It’s a beginner-friendly, at-home fitness program and the objective of the campaign is to get people to register for this.
We collaborated with 10 fitness influencers to share their experiences & workout stories with Cultfit’s HRX program
The influencers worked on Reel & video stories to create awareness about “Kickstart with HRX”, further redirecting their audience to the program
10 Influencers worked on video stories with swipe up leading to the landing page, while 9 influencers worked on reel content highlighting the program benefits
Ideation
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