MakeMyTrip - My India
Campaign Overview
Campaign Objective
In India, there's something special about going to unheard locations that few travellers venture to find hidden places where they can enjoy mesmerizing landscapes.
In order to provide a virtual journey to these secret hidden locations, MakeMyTrip worked together with top Instagram influencers to encourage everyone to travel and rediscover the unseen, pristine places of India.
As a part of this initiative to inspire travellers to explore these hidden gems, the brand launched India’s first online travel parade, where travel influencers will explore every state and union territory.
From watching army parades to getting a glimpse of a colourful showcases of culture, Republic Day holds a special meaning for us Indians. Now, with the help of Indian Influencers, the brand nudges its audience to explore Indian culture in different states on Instagram.
Ideation
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