Philips Air Fryer Campaign
Campaign Overview
Campaign Objective
Philips's main aim through the campaign was to create a buzz about the Airfryer on the digital platform.
The campaign highlighted all health factors associated with the Airfryer and how it can completely revolutionize the art of cooking in Indian households.
Philips used the campaign very wisely and partnered with 7 Instagrammers and 4 YouTubers to promote the product.
All influencers are big names in the food industry and have a huge number of followers.
Influencers had to create different dishes using the Airfryer. They demonstrated the usage and spoke about the benefits associated with it.
Ideation
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