Samsung #GalaxyNote20Ultra Campaign
Campaign Overview
Campaign Objective
To promote the new Galaxy Note 20 Ultra among the audience, Samsung rolled out a campaign. Samsung has always partnered with top celebrities to advertise their products on social media platforms. The brand has always aimed at providing accurate information and highlighting the main features of their products to the audience watching online.
The brand took a similar approach for Galaxy Note 20 Ultra's campaign- #WFN.
Samsung tapped on the insight and centred the campaign around the most relevant aspect of everyone's life this year but with a little bit of their own touch.
The brand partnered with multiple celebrities like Kareena Kapoor Khan, Guru Randhawa, Shikhar Dhawan, Jacqueline Fernandez, and Tamannah Bhatia to be a part of the campaign.
Celebrities virtually invited the audience to their homes and gave a glimpse of their #WFN – Working From Note life.
From home shoots to fitness routines, from reading movie scripts to staying connected with family and friends, Samsung's campaign videos gave an overview of the celebrity lifestyle to the audience and how Galaxy Note 20 Ultra is their perfect companion in the #WFN – Working from Note life while being at home.
Ideation
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